Xiaomi continues to lead the Indian market with a market share of 31% in the first quarter of this year

Xiaomi Mi Mix 2

Xiaomi company continues its growth in India. Also, according to Canalys specialized in market research, has enabled the Chinese company interaction on the performance of the Samsung for the second consecutive quarter and got the market share amounted to 31 percent, while the market share of Samsung in India in the range of 25 percent. Saw the first quarter of this year annual growth in shipments of phones Xiaomi Redmi and Xiaomi Mi increased by 155 percent, which means sales are estimated at 9 million units. Came Oppo and Vivo in ranked third and fourth in India.

According to Canalys, the distribution process is moving in all over India, seems to be the strategies the Chinese company works. With the release of the two phones is the Xiaomi Redmi Note 5 Pro and Redmi Note 5 and Redmi 5A recently, the company Xiaomi has won a lot of sales. Thanks to its price is tempting, it has made Xiaomi phone 5A sales estimated at 3.5 million units in three months. For comparison, the Samsung bestselling, a Galaxy J7 Nxt reaped sales of 1.5 million units just in the first three months of this year.

The strategy of aggressive price different used company Xiaomi in the smartphone market is about to move to use it in the TVs, which will exercise more pressure on the big companies like Samsung and Sony and LG. This can be achieved for two main reasons, namely, low prices, and recognition of the broad brand.

In the first three months of this year, has seen the smartphone market continued dominance of large companies, resulting in the exclusion of small manufacturers out of the market. And this picture other companies such as Gionee and Lenovo to rethink its strategy for the Indian market. Declined shipments to these two companies by 90% and 60%, respectively, due to the inability to adapt to local production and market expansion and the costs of advertising and marketing huge.

2018 will be a tough year already for retailer of India like FlipKart and Amazon India, which must adapt to the market Museum, where reliance on competition and low prices may not be the most important thing by the end of the year.

 

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