Why the new Apple were not so interesting to users

The iPhone XS iPhone XS Max has not caused much interest among consumers, according to analysts Citi Research. If before the release of the new smartphone Apple recorded a significant surge in search activity, but now the situation has changed radically. According to experts, the company has long been shown that some real innovative or revolutionary, and as a consequence, users losing interest in the iPhone.

To come to this conclusion, analysts at Citi Research has thoroughly studied the user search queries for the last six years. If you believe the results of the study, the greatest interest on the part of consumers has caused the release of the iPhone 5 and iPhone 6 and iPhone 6 Plus. As you know, these smartphones are quite different from their predecessors. Updated design, increased the size of the devices, the debut of the iPhone range Plus — all this, of course, could not remain without attention.

In subsequent years, there was significant decline in search queries. As the graph shows, to influence the situation could not even the release of the new, in all respects, the iPhone X. the least buyers interested in intermediate models with the letter “S” is the iPhone 5S, iPhone 6s and iPhone 6s Plus, and the newest models, which were presented in September to the iPhone XS iPhone XS iPhone Max and XR.

The experts at Citi Research say that the decline of interest on the part of users was only a matter of time. The smartphone market is long saturated, the flagships of various manufacturers are similar to each other. In addition, users increasingly difficult to surprise. If earlier, the transition from the normal display to Retina display evoked a lively response from the audience, now even the introduction of an advanced system of recognition of persons or the screen on the entire front panel does not seem something special.

However, analysts believe that the gradual reduction of the interest does not mean that iPhone sales will be a failure. An important role plays not so much the introduction of new features, how much consumer loyalty to the brand.

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