Why Apple needed QuickTime for Windows?

This is a very interesting question. Imagine that year, in 1942, in the midst of the war, the Soviet Union would have developed version of secret weapons specially for the enemy, and would share her “for free”. Apple and Microsoft in the early 90s, were in a state of war, deadly and fierce. And suddenly QuickTime for Windows!

It’s the end of the cycle about QuickTime, the previous part (in chronological order) here, here and here.

Continuing the analogy, imagine the reaction of the enemy on such a gift? Here is what would you think if you were suddenly in the place of the rulers of the third Reich? Would be delighted and have begun to use it against gifts? Or immediately would have surrendered, just in case?

Fortunately, the war between Microsoft and Apple hyperbole. But in the leadership of Microsoft, like, worried. Not sophisticated whether this is a way to implement in Windows “Trojan horse”?

A thorough analysis revealed no threat. Along with QuickTime, Windows come Mac snippets of JS libraries that are adapted to the Intel architecture, and knowing the details of Windows.

“I guess, focus in something else” – decided Microsoft, and Windows to protect from the invasion did not.

For the sake of truth, update: Microsoft was one of the largest software developers for the Mac, and the first handed Apple a helping hand when the latter is in trouble. But on this hand we’ll talk another time, it is not so simple.

A revolutionary situation

7 years before QuickTime, Apple Computer revolutionized publishing. Except for a reason to boast about in press releases, consequences for the world and other small joys, the revolution proved to be very useful from a practical point of view: it made a profit.

Other companies (Aldus, Adobe and others) have benefited from it more than Apple, but until the early 90s, the Mac was the only platform for these publishing systems, and the success of the main beneficiaries of the revolution sold the Mac and laser printers from Apple, which were the best, and the customers were natural.

It couldn’t last forever, in the early 90’s and Apple in this area appeared worthy competitors, yet the Mac was the best. However, another revolution would be very useful.

Alas, the revolution is this thing just will not come up. They happen when they necessity. What is far ahead of its time, or not work at all, or nobody wants. Only the memories of witnesses, the admiration of someone’s intellectual feat, and indignation at the blindness of reactionaries.

But alas, in most cases, the reactionaries were right. If you look.

Fortunately for Apple, the technologies of production and play a video, just shouting about the need for radical change. Apple had everything we needed for this, and someone in the advanced technology group (ATG) has done this.

Already appeared digital audio, digital technologies have opened for myself all new and new worlds, and the advent of digital video was a matter of time. About it already spoke, dreamed about it, it (in advance) endowed abilities, which he does not have even now.

Whoever makes the first digital video, “hit the jackpot”.

And at stake was a lot of money.

Apparently, Apple really is something special about DNA. Even without Steve’s leadership the company has managed to guess the needs of the world, and to develop the right strategy strikingly revolutionary response to them.

By the way, no, Steve has not done. With his permission, two employees of Pixar, John Lasseter and Andrew Stanton, was involved in the creation of the video Pencil Test, where it all began. John and Andrew is listed in the credits of this movie.

Strategy

Technically, the task was feasible – this question was investigated by experts, which formed a difficult task to implement it.

Doubt that in a couple of years, the company will own the technology that no one else, was not. A bold assumption, but turned out to be crazy in the industry was no more, and no one tried to make the company competitive in this crazy endeavor.

The question now was how to dispose of – was options.

For example, to classify and to market all the power of Apple marketing. Shoot brilliant videos, twist them on TV in the most expensive time to drive over in my head that it’s “cool”, and that this is necessary just to get a Mac.

This approach had pros and cons. The main disadvantage was the vulnerability and fragility of this plan. There were doubts in the fact that from the very first release of the technology will go “Bang”.

No mass testing of the technology on users and examining their response “candy” would not create. And the release of their first “test” release, raw and full of challenges would be like a shot of the starting gun for the competition. Clients do not understand.

Competitors would have appreciated the significance of what happened, and even guessed how this would be done technically. As a result, there is no monopoly of Apple, no increase in sales of Macs.

So I decided to make the technology available everywhere. While “everywhere” already meant “on Macs and on Windows”. Windows computers already had more than Macs, and that “more” is rapidly increased. The rest could not be taken into account.

And yet, Apple was still running witnesses of the great revolution in publishing, and they remember what an important role it played PostScript.

PostScript allowed the user not to be distracted by the technical details of the printer and especially its connection to the computer. The creators of PostScript, Adobe Systems is their invention picked up on the most top position in the industry.

The role of a universal language for digital video was supposed to play in QuickTime, and files (files for all platforms and times).

If Apple’s history wasn’t a period of stagnation (it just started), so it would be.

In reality everything turned out… almost. The developers failed in their side of things perfectly. Bugs and problems were in abundance, but they can not do without at all, ever.

The first version was seen… skeptical. A tiny, unconvincing live pictures is multimedia? I had a Mac with a black and white screen, on it it looked horrible. In 1991 I earned a HyperCard-stack with the multimedia my first solo fee, then 10 rubles – and seen enough of this miracle enough.

The customer was a company Intermicro, then the Apple representative even of the Soviet market, signing a contract with me and they provided me with XCMD (code resource) to work with QuickTime in HyperCard. QuickTime has not been officially released, of all with whom I was familiar I was the first.

10 rubles at that time was still a decent amount.

QuickTime had no problems, development of a stack took a couple of hours in the evening after work. Passbook with these 10 rubles somewhere still gathering dust in the drawer of an old unnecessary documents. At the current rate, including denominations, it is 1 penny.

Wow factors appeared then, a year or two or three.

Too many “too”

In QuickTime much has been done not just well, but good too.

For example, the documentation. She was incredibly lengthy, the details were painted with the most minor aspects of the internal structure of its libraries and its file formats.

Such was the demand of project managers. The technology was written for the two platforms, with the hope for active participation of external developers in its development and promotion. They had to use QuickTime in their designs, add new codec’I.

However, the documentation was described entities that have never been included in official releases. And those that have already been eliminated.

However, this did not prevent those who used it, come to the conclusion that it is good. Even too good.

In my first cases, the real clashes with QuickTime I just haven’t had time with all this magnificence to understand. Time! Fortunately, in the text there were examples of code doing roughly what I need. In the timeline I missed.

In other cases, did not meet, but everything was fine. I had to read and understand.

File format QTFF, too, was “too elaborate”. In my opinion this is not a disadvantage, but just saying…

At the same time, with a slight lag from QuickTime, Apple began development of the technology to work with “compound documents”. From simple and good (in my opinion) approach of the IFF (Interchange File Format) from Commodore’ovsky Amiga, quickly went into outrageous dreams about object-oriented all. Turned OpenDoc…

The solution to this problem has been – QTFF. The format was developed, tools to work with it refined and optimized for the two most popular platforms of the time, QTFF with minimal modifications suited to compound documents. In my opinion.

Apple always worked with very talented engineers. Sometimes too talented.

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    I want to pass along some very important news that everyone needs to hear!

    In December of 2017, Donald Trump made history by recognizing Jerusalem as the capital of Israel Why is this big news? Because by this the Jewish people of Israel are now able to press forward in bringing about the Third Temple prophesied in the Bible

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