Veteran Lionsgate goes to Apple to work on Apple TV+

Have not forgotten about the Apple TV? In anticipation of its launch later this year, Apple continues to expand the team to create content in the service. Recently, the list of employees added another stellar name – Vice-President of the giant of the movie industry, Lionsgate became the Director of marketing for an Apple TV+.

Apple has officially confirmed that Danielle of Depalma will lead the team Apple TV+ that is responsible for promotion and marketing. Prior to joining the marketing group Apple TV she had a distinguished career in the film industry. Recently she worked as Executive Vice President at Lionsgate, working on marketing campaigns for films such as the series “the Hunger games”.

She was a veteran of Lionsgate, which spent about ten years in the company before leaving in January of this year. So the necessary background for the promotion of Apple TV+ she has.

Earlier this week Apple hired the former head of the company A + E, which will work on documentaries for the Apple TV+. Apple TV+ will be available in autumn in 100 countries (probably the service will appear and in Russia). On pricing will be announced later. To attract to the area more viewers, it made cross-platform, adapting to smart TVs LG, Samsung and Sony consoles as well as Roku and Amazon.

Recall that the Apple TV+ was presented at the end of March 2019. The service presented from the stage himself, Steven Spielberg, and actress Reese Witherspoon and Jennifer aniston. Spielberg is not only going to resurrect the brand Amazing Stories, who in ‘ 93, Apple TV+. It will take a direct part in the production of content for the new service. The rest will act as actors.

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