The leading directions of social media for the 2019

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أبرز توجهات وسائل التواصل الاجتماعي لعام 2019

No secret to anyone that the year 2018 was a tumultuous years for the means of social communication, starting from problems related to privacy and data on Facebook, and ending abuse News, counterfeit and investigations in Congress, with officials of Twitter, Facebook, and Google Plus, so that users are starting to question the credibility of the impact of social media on politics, culture and discourse civil.

What does this mean for the 2019’s? And how it will respond to users and of these changes and how it will develop the way in which enterprises use social media in the light of changing attitudes about privacy and the targeting of the ads?

All these questions have been answered in the report of the platform Hootsuite to manage social media which is titled Trends in social media for the 2019 – Social Media Trends Report 2019.

The Hootsuite job poll of more than 3,000 companies including large companies and small and emerging, in addition to interviews with industry analysts, and review of market research, to see how planning of these companies to adapt to these changes through 2019, has been cited Ryan Holmes Ryan Holmes, CEO for Hootsuite in the report five trends that will change the way enterprises use social media during the next year to 2019.

The following are the main directions of social media for the year 2019, some of the highlights of the findings:

1 – rebuilding confidence

It was of scandals, privacy and data hearings Congress appreciable effect on trust in social networks, according to issued by the company Edelman Edelman consulting for 2018, which came out to about 60% of people did not have confidence in the companies social media, and the news background fake and manipulate data, users do not trust in celebrities or media personalities, and in turn great confidence returned to the Friends, immediate family and close acquaintances on social media.

For business activities on the social network represents this effect which was signed on users occurs in the year 2019. The use of social media as a channel of advertising – are full of ads deceptive clickbait and promotions promo codes-intensive – makes it out of the context of social norms and preferences of the user.

Instead it will focus progressive companies less to maximize access in 2019, with a focus more on problems of real significance, has approved 50% of the participants in the questionnaire to customize the content on social media platforms will be a key challenge during the year 2019, and already started brands like Adidas and the New York Times to adopt that from now through the formation of societies number based on certain topics and share content relevant to the main concerns of those groups, and then allow users to enthusiasts to connect with each other.

2. drafting the content the form of short stories, everything will be

I don’t doubt that the lack of confidence of users in social networks and to the personal interaction it will have impact in the type of content that you share, instead of publishing news feeds News Feeds, We will find that users are increasingly involved story Stories with their friends.

Choose a bride a short story that usually after a day, it grows at a rate 15 times faster than posts based on news feeds, and with over million users of feature stories across platforms Facebook instead, WhatsApp and Snapchat, he referred Chris Cox Chris Cox Chief Product Officer at Facebook to to Story feature Stories overtake the feeds as the primary way that engages people events with their friends.

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

In 2019 you will need companies that seek to stay on the social media network to raise the level of story Stories of their own.

It has two-thirds of the participants in the questionnaire Hootsuite either start in the use of story in Instagram from now, or planning to intensify usage over the next year. This means the re-consideration of updates to social media that now refuses to static text, and considers the integration of video and graphics simple is essential.

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

This is what I discovered the Guardian by 2018, when it began tracking data analysis the audience on the platform Instagram based on more accurate, in order to test the shapes and themes that must be developed, with the result that videos lead to attracting more followers, more new fixed posts.

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

Has paid it all from the Daily Mail Daily Mail The Guardian The Guardian to use the platform IGTV to publish stories that are of interest to young people, he says, Publishers of news of the others like the BBC and The Economist experience IGTV.

3 – boom LinkedIn

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

While the scandals and controversy have rocked many of the social networks but the platform LinkedIn LinkedIn is product months for professional interaction has increased quietly, where the overflow count users more than 500 million users in 2018, and the area is now more than 100,000 seats per week on the trading system of its own. It also promoted the new features in groups, and use the original video, and has become the interface of the application software own integrated with third-party applications, to become the LinkedIn during these days is far from just a place to store resumes, and job search but she looked forward to a flourishing network of content is amazing and people influencers and networking opportunities that is unmatched by other social media platforms, so in time that are filled with the networks of other scandals data leakage and violation of privacy.

Companies that rely on social media in the year 2019 you will find creative ways to take advantage of the platform LinkedIn, where it intersects the personal with the professional side which is a natural choice for marketing of business to business B2B, as LinkedIn See also channel to reach affluent consumers, where the proportion of 44% of the users of LinkedIn have an income over 75,000 dollars a year, more than 51% holding a university degree.

4 – the spread of groups

Facebook groups is the innovative new they are designated places for people to discuss certain topics and materials to the early days of the organization, but the renewed interest in privacy and intimacy between users means that the groups will be discussed again.

In the past year increased the membership of Facebook groups by 40%, and with the use of the 1.4 billion people currently groups each month. In fact, before hitting the scandal of the Cambridge Analytica to a climax, the Climate Assessment of the algorithm to improve its negotiating priorities with friends, family and groups, while lower feelings of general content between the commercial activities of the brands and the media.

In 2019, the success will depend on social media and in finding ways to take advantage of the growing interest in communities and the desire of the users in getting a safe place for discussion.

Made brands such as Condé Nast an extraordinary success with the closed communities where users must obtain permission from the supervisor before the presentation of the content or its publication, for example, the number of Group and Women Who Travel the CSS Working in the Condé Nast more than 50,000 members, published three quarters of a day. So the companies that will benefit from the tastes of changing user and network algorithms will achieve significant gains in the coming year 2019.

5. increased demand and competition for advertising

Spread the ads in different forms are countless, such as ads story, the posters and the promoter not promoted posts, Brands proposed to follow them, and more – is now an essential element in every platform.

In fact upstaged Facebook alone now for nearly a quarter of the total digital advertising spend in the United States, has invested more than three quarters of respondents in the opinion poll in ads on social networks or they planned to do so in the next year, but advertising is not free of challenges where they led the competition for a limited audience to raise prices, in Facebook jumped the cost per thousand impressions CPM increased by 112% from last year. In the meantime, increasingly spamming users with sales and advertising deceptive clickbait that drives them to get rid of these ads, either report it or use tools to block ads.

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

Although companies may spend more than ever on ads in 2019, but what we need urgently is to allocate a similar investment of time and creativity, targeting, because the pressure on a banner ad nice in the news feed won’t interact with anyone anymore. Instead, the brands such as Spotify and Netflix thinking about social advertising as a “campaign of” complete concepts of high value is designed to generate participation and discussion, and they include short video clips, and animations, and many others, and benefit fully from formatted multimedia stories. They also rely increasingly on tools for targeting the ads, which allows to conduct A / B test easily with hundreds of variables to determine target audiences, spending and advertising.

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019أبرز اتجاهات وسائل التواصل الاجتماعي لعام 2019

The gate Arab News Technical highlights of the draws of social media for 2019

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