The launch of the program “skills of Google” for the development of digital skills in the Arab world

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The first program of Google to build digital skills in Arabic in order to help young people find jobs and develop their careers and launch their own projects

 

  • Platform e-learning cover 26 is a central theme across 100 lesson is free and available in Arabic
  • Google.org provide a grant worth one million USD to support the foundation and injaz Al-Arab non-profit organizations in the training of students in rural areas and communities in need
  • Company Google signed an agreement with the foundation “the home of charity” to train students in the kingdom of Saudi Arabia during the year
  • Training will be 200 thousand people across my organization “injaz Al Arab” and”caught” with a guarantee of the participation of women increased by 50%

 

Monday 16 April 2018 (Dubai) – announced Google today announced the launch of the initiative “skills of Google”, a free program in Arabic aims to build the digital skills of individuals. And this initiative is at the core of efforts to help individuals in the Middle East and North Africa on progress in their career and develop their business. The program is based on a set of training sessions, direct and electronic equipment in order to provide lessons, tools, courses and training for digital skills in students, teachers, and owners of companies and job-seekers.

Platform provides g.co/Maharat available on the internet 100 a lesson about the 26 key topic in the field of digital marketing, including marketing on the search engine and social media marketing through videos, e-commerce and target customers by their geographic location and analysis advertising and other topics. And Google offers to the trainees a certificate after completion of the program, which takes about 9 hours.

On this occasion, via Matt Britton, President of business operations for Google in Europe, Middle East and Africa, expressed the pleasure of the company “launched a new programme ’the skills of Google‘ in the Middle East and North Africa to contribute in building the future of the persons involved in the labour market”. He added: “We offer this program free of charge in Arabic, can be accessed via any device. The programme of ’skills Google‘ to complete the journey that we started twenty years ago in the development of programs and services that strengthen communication between individuals and companies and helping them to achieve success and development on the internet. Therefore, we are proud to contribute to the growth of digital in the Arab world”.

As the company has signed the Google agreement with the foundation of Prince Mohammed bin Salman bin Abdulaziz charity, “the home of charity”, which will provide training to more than 100 thousand students in the kingdom of Saudi Arabia. Will be efforts to ensure the participation of women in training programmes increased by 50%, as part of efforts to increase women’s contribution in the economy of the region. Google works on building more partnerships with governments, universities, private sector companies and non-profit institutions throughout the region with a view to broadening the scope of its program, “the skills of Google”.

Commented Dima al-Yahya, Executive Director of touch innovation, “and make sure the foundation caught the thread on the importance of this initiative, and as an extension of the commitment of the institution to develop the skills of young people in the kingdom, especially the skills of the twenty-first century, to output a generation facing the needs of the labour market, as well as the secretion of the generation of new entrepreneurs and innovators, and where the digital skills are the bedrock of all that, this initiative came to provide it at the level of the kingdom by a strategic partnership with Google without the co sponsors.”

Besides, the company announced Google during the launch ceremony of the initiative to Google.org, a section on charity work in the company, will be million dollars to the foundation of the regional non-profit, injaz Al-Arab, for the training of 100 thousand students in 14 countries of the Middle East and North Africa with a particular focus on young students in rural areas and need.

For its part, suspended the Chief Executive Officer, injaz Al-Arab, akef aqrabawi, said: “We are very happy with the support provided by Google to enhance the digital skills essential in parts of the Middle East and North Africa within the programme “skills of Google”. This cooperation is the joint vision between the foundation and injaz Al-Arab, and Google to promote the talents of young people, especially in rural areas and the need, enabling them to seize opportunities successful for their future and encourage them to adopt the thinking of entrepreneurial success in their business.”

According to research issued by the “World Economic Forum” last year, will require one post out of 5 jobs in the Arab world, the skills of digital is available today on a large scale. On the other hand, 51% of youth unemployment are obsessed with their first, and 38% of them just to help their school provide them with the necessary skills to engage in the labour market. The Middle East and North Africa 30 million women are educated, working-age and able to use the internet, representing the largest economic opportunity in the region today. Besides, women represent more than 50% of university graduates, but women do not help in the labour market only increased by 25%.

Classes are available program “skills of Google” on the platform g.co/Maharat will be adding new lessons on a course of training in the future.

This theme is the launch of the program “skills of Google” for the development of digital skills in the Arab world appeared on Engadget.

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