Starbucks bear: $ 10 million for anyone who can solve this issue for us

The company launched the cafes of America, the famous “Starbucks” Starbucks challenge $ 10 million prize to scientists and technicians and chemists who can devise a coffee cup paper eco-friendly, low cost and can control nature or that is a component of another product, instead of becoming some sort of harmful wastes that are difficult to get rid of them.

She said Starbucks she is well aware that the innovation of a cup of coffee eco-friendly is no small feat, and they know that the problem lies not only in paper, but in the lining of the Cup which must be waterproof and dimension.

Declared “Starbucks” for a Challenge “Cup, the next generation” NextGen Cup, yesterday, Tuesday, with the aim of promoting consumer goods, sustainable development and recycling, as a first step towards developing a global solution to improve coffee mugs universally to compost useful or to another product instead of collected as waste harmful.

Statistics indicate that the world throws every year about 600 million cups of coffee, paper and plastic to the trash, represent Starbucks a ratio of 1%, or 6 million Cup.

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