Sony reveal the strategies of the new market of smart phones, and for the countries which will be suitable for them

Sony Xperia 1

Held Sony meeting under the title Corporate Strategy Meeting to clarify the company’s strategy in the future. Department of smart phones in particular is far from the board at the moment, this prompted the Japanese company to merge with the Department of televisions, audio, cameras, two months ago, hoping to return it to profitability.

The goal is to take advantage of the recognition which is enjoyed by the brand Sony in sectors such as games, music, TV to enhance the attractiveness of its smart phones. According to Sony, the phone Xperia 1 is the first example of this approach.

Now the company announced its plans to cut operational costs by 50 percent, it will withdraw from several markets in order to focus on the customer base smaller. Include areas on which to focus Sony Japan, Europe, Taiwan and Hong Kong. On the other hand, the company will withdraw from India, Australia, Canada, South America, Mexico, Africa and the Middle East.

The main goal is to make the section of smart phones is profitable again starting from the financial year 2020. And download Sony to stay on its feet, and that’s what pushed her to develop this strategy is slow which looks at the same time logical to achieve the goals of the ruler.

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