Sales phone Essential Phone was much lower than the average in the past year

Essential PH-1 - Camera

Been stirring up a lot of hype about a company is Essential in the last year, because this company was established by Mr. Andry Rubin, one of the people who contributed to the establishment of a system of Android before selling it to Google in 2005. As you probably know, the company Essential in the last year launched its first Smart Phone, an Essential PH-1. In fact, this phone came with the technical specifications very upscale made him stand in the same level with the likes of the Galaxy S8 and the LG V30 and the HTC U11 and Huawei P10 and from other phones. However, it seems that, despite all that media hype and technical specifications, it appears that sales of the phone Essential PH-1 did not be as strong as expected.

According to new information has recently been disclosed by the corporation IDC, specializing in market research, it appears that the company Essentials company has shipped less than 90 thousand units of the phone Essential PH-1 in the first six months after its launch. In the case if these numbers are correct, it means that the company Essential to exert a lot of effort if they want to steal some customers from the likes of Samsung, Apple and LG and HTC and other companies.

High-end smartphone market is saturated enough, there is little space to buy Essential nascent newly in an attempt to steal customers from competitors more established in this market.

It remains to be seen whether the company Essential will release the successor of the phone Essential PH-1 later this year or whether they will try to target a different part of the market this time. The company tried Essential in the past few months to promote the sales of her phone, the current flagship by slashing its price on more than one occasion, but even that wasn’t enough to convince consumers to buy the phone.



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