Sales of the iPhone dropped by 15 percent in the last quarter of 2018

iPhone XR

Apple has just announced its financial results for the first quarter of its fiscal year 2019, and the numbers look good. Between the months of October and December, reported a net sales of iPhone increased by 15 percent, despite the rise in the average selling price. Saw all the other products and services grew by 19 percent, but it succeeded in reducing the decline in total revenue to 5 percent only.

During the last quarter of the year 2018, The able apple of polarization 84 million USD note they managed to attract 88 million USD in the same period last year. Was the iPhone responsible for attracting $ 51 million, while the services section responsible for attracting 10.87 million. In the press release, Apple announced an increase of 33 percent in sales of wearable devices, home appliances and accessories to the highest level ever, note that sales of the Mac were developed by 9 percent.

Said the CEO of Apple, Mr. Tim Cook that there is a disappointing large due to the inability of the company announced revenue and earnings that were intended to, and explained it as ” that Apple consider what will happen in the long term, the results this quarter that the underlying business of the company deep and broad “. This means that the police know that section of smart phones in the company will not witness any improvement in the near term, and that it must rely on other elements in its portfolio.

The press release stated also that there are 1.4 million active device in all around the world. Although this represents a ” certificate of satisfaction and customer loyalty to Apple“, then one can only question to what extent that number will rise with the price of phones iPhone. And mentioned that, he stated Mr. Tim Cook that the markets where the demand for the iPhone low you’ll get adjustments in prices, without highlighting a particular country.


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