Photos from smartphones are getting better and better, but what about video?

If you watched an event dedicated to the launch of the smartphone in the last few years, you most likely noticed that the majority of this presentation was dedicated to the smartphone camera. Manufacturers are constantly talking about the fact that the smartphone will have several lenses, modern sensors and software settings that will make your photos the best.

But the irony is that on some of the presentations you probably won’t hear any enthusiastic epithets against the video recording functions new cameras. If this General is mentioned, it is likely that it will be as concise as possible and only for show.

Yes, almost every smartphone is able to record video in high resolution – for example, in 4K and all settings that allow you to pull video from a really cool picture, too full. But still live in the modern world of smartphone and smartphoneprint (so to speak) is given very little attention, especially compared to mobile photography. But why is this happening?

A common omission

To illustrate how popular the problem with the lack of attention to the video, let’s take a look at the website popular resource for assessing the quality of cameras DxOMark. No matter how you react to the reviews DxOMark, scores that the organization provide a compelling reason for many people to decide which smartphone to buy, and what should not pay attention because the evaluation of its photo capabilities.

If you happen to choose any of the related DxOMark, you will most likely find that the bulk of the material – for example, more than 80% will be devoted to the possibilities of photography. Video capabilities will be located at the bottom of the page, taking only a few paragraphs. If you want to verify this independently, then read the reviews on DxOMark Huawei Mate 20 Pro and HTC U12 Plus.

If DxOMark, one of the leading analysts of mobile cameras, almost ignoring the possibilities a video about what it can speak?

Let’s look at another example – look at this official promotional video Google Pixel 3:

The camera has always been the main advantage of the line Pixel, and the first third of this video is not just dedicated to the name of the camera Pixel 3 – but we are talking about photography. The only moment in a promotional video, which refers to video capabilities, it’s using the Google Playground and 3D characters in augmented reality. Even that is not really related to the video – it’s probably just a function of AR and nothing more.

Here’s another example: the video about the launch of Samsung Galaxy Note 9. In this video Samsung is quite actively focuses on mobile photography, but it does not mention about the video capabilities:

If smartphone manufacturers virtually ignore the video capabilities of its own products, then why should it matter to consumers?

Not only the manufacturers of smartphones or photo-analysts are guilty of ignoring the video, but sites like ours. If you read the review of the smartphone you will learn a little about how well the smartphone shoots video.

For example, in our review on Its Five Power MAX 2 do not mention the video capabilities in the smartphone, but the photo opportunities said. I’m sure if you go to other sites dedicated to reviews of smartphones, you’ll find similar omissions.

Although it is certainly not the end of the world, we are perplexed by the fact that the creation of the video – one of the hallmarks of any modern smartphone is simply ignored by the media, analysts and even by the smartphone manufacturers. Why is this happening?

Possible explanations

In fact, there is no absolute explanation as to why the video capabilities on smartphones are not a popular topic for discussion, but there are several serious reasons why this is so.

The first and probably the most important reason is marketing jargon. When companies are trying to push a new phone, they need simple, easy to explain reasons why their product is better than the next brand. In most cases, photography is easier to explain than the video capabilities.

As example is the Night Sight from Google, the camera function, thanks to which a photograph taken in the dark, magically looks as if it is made under ideal lighting. The functionality of this feature incredibly easy to explain by only one name, and it will be appreciated by those who often takes pictures in the dark on your smartphone. It is easy to explain, easy to sell.

On the other hand, imagine a marketing campaign trying to explain why shooting at 60 fps better than 30 fps. Of course, 60 fps is twice as much fps, but how would you explain it to someone who does not understand why the number of frames in one second of video should be set to? Of course, this is not an impossible task, but not as simple as “This phone makes good pictures in the dark.”

The second of the three main reasons why video ignored is the technical difficulty of creating really interesting features for movies. Research teams working on smartphone manufacturers will likely be much easier to create another cool feature for taking photos than to create something similar for video. The reason for this is quite simple: a photograph is a static image, and with video much more difficult.

Thus, it is possible to imagine that a smartphone maker sees that he will have to spend more time and money on a new feature for video than for several functions for the photo, and in this case, the decision about what to do next becomes obvious.

If we talk about review sites such as or sites analysts, such as DxOMark, the most likely cause of missing video in the reviews is that readers do not seem to pay attention to the fact that the author is not related to this topic. Here in AndroidInsider, we do not observe a large number of comments from readers asking about the possibilities of video, and, I think, DxOMark also noticed this trend.

Video can’t be ignored forever

If you now go outside and walk to the nearest Park, even though otvetnoi chilly spring weather, you will definitely meet a couple of people who shoot video. In fact, wherever you go, you will almost certainly encounter those who will make a video on the social network or not is not important, but they will.

It is obvious that people are already actively integrate video into your life and eventually it will happen with an increasing rate. When we will earn 5G network, people will become easier than ever to share and send the high definition video content in social networks or directly to friends and family. Due to the fact that internal storage on smartphones is becoming more and more, and cloud backup platforms are becoming cheaper and cheaper, people don’t have to worry about the lack of “memory” when shooting.

It should also be noted that most social networks aim to create more video content on their platforms. Just look at the popularity of Instagram or Stories, as Facebook campaigns their users to create sidecontent for their belts.

In addition, YouTube is only increasing, and new generation of YouTube stars is not far off. These stars want to get access to the best tools for creating videos and they will be looking for them on their smartphones. In the interest of all manufacturers to create these products for them.

It should also be recognized that the new video features appear on the device, despite the fact that only a few manufacturers to actively promote them. For example, LG has manual setting video (allows you to adjust bitrate, audio levels, etc.), and Sony is able to record HDR video in 4K resolution. Have Huawei there is a video with the bokeh, and the ability to make video background black and white, and the focused object in color. The smartphones Pixel has autofocus during movement. Perhaps you didn’t know about such a function, but now I know what they are and work in this direction is underway.

It’s time for a change and now manufacturers are beginning to pay attention to the video. Remember those commercials that were at the beginning of this article? Now look at the video below, which focuses on the just-released Samsung Galaxy S10

This promo video contains a huge block about the possibilities of video Galaxy S10, including shooting HDR10, optical image stabilization, and automatic filtering and retouching. This is just the beginning – we expect that in the future more and more companies will begin to rely on video capabilities in their smartphones.

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