iPhone SE: Attempted return

This is the most controversial model of the iPhone. Which either adored (and named the best iPhone in history, even one – there were a few) or actively despised and considered a junk. Apple called the iPhone a SE the most powerful 4-inch smartphone in the world, only the definition was clearly and absolutely right. The letters in the model name stands for “Special Edition”. What can be translated as “special edition” or “special edition”. And the second of them, in my opinion, the closest to the truth. This iPhone was forced and emergency measure. Sales of the iPhone 6s and iPhone 6s Plus, clearly and powerfully starting in September 2015, went quickly on, and in the beginning of 2016 become frustratingly sluggish. Expectations 6s/6s Plus not met.

It was obvious in the second fiscal quarter of 2016 (January-March), the first ever “smart phone” have to inform the public about the drop in iPhone sales. But the iPhone brought Apple 2/3 of income. And despite the difficult macroeconomic situation on an even larger decline of competitors, it could not harm the reputation of the company.

From 231,8 million iPhones sold by Apple in 2015, 30 million were in the iPhone 5s. He had his dignity. First, it was cheaper (and when you purchase together with a 2 year contract with the mobile operator in the U.S., it was given “for free”). Secondly, many prefer small phones – and not only because of the size of the hands, the Golden formula of Steve jobs has been scientifically justified and probably correct – that’s just not considered because of bad habits (people were used to big phones, and could not tolerate anything less).

That’s just to continue the release of the iPhone 5s circulations in the tens of millions of pieces it was impossible. Many of their components had not been effected. For example, the Apple A7 system-on-chip with the world’s first 64-bit processor for mobile devices, or motion coprocessor Apple M7. To resume their production, for the few tens of millions of devices, it would be unprofitable. And in terms of the current economic situation is still unreal.

However, if not for a terrible storm in the market, its production simply stopped, and there would be no iPhone SE. That is very much liked.

This is a continuation of a series about iPhone and the like, the previous parts are here:

First part: MacWorld Expo 2007;
The second part: Touch interface comes to iPod;
Third part: the iPhone for enterprise iPhone SDK and App Store;
The fourth part: the Leopard moved to the iPhone.
Fifth part: Next step: iPhone 3G, iPhone OS 2.0, and much more…;
Sixth part: iPhone OS 2.1, not a beta version…;
Seventh part: iPhone OS 3.0 and the reality distortion field of;
Eighth part: iPhone 3GS – 2 grams lighter, 2 times faster…;
Ninth part: iPod touch third generation and other iPods…;
Tenth: iPhone OS 4…;
Eleventh part: iPhone 4: the phone with a criminal record…;
The twelfth part: iPhone 4: Antenagate, leakage and “delirium tremens”;
Thirteenth part: Steve jobs: people need buttons…;
The fourteenth part: iPod touch 4G;
The fifteenth part: the iPhone breaks loose…;
The sixteenth part: Apple Special Event October 4 2011;
The seventeenth part: iPhone 4S + iOS 5 = Batteryat?;
Eighteenth part: iOS 6 Debut, Apple CEO Tim cook;
The nineteenth part: 12.9.12 the first musical event of the new era;
Twentieth part: That Swift showed Apple in 2012?;
Twenty-first part: iOS 7: Beautiful terrible interface;
Twenty-second part: iPhone 5c – the beginning and the end “C-series”;
Twenty-third part: the continuation of the S-series (iPhone 5s);
The twenty-fourth part: the iPhone 6: “not gonna get us?”;
Twenty-fifth part: iPhone 6 Plus: what about him would say Steve jobs?;
Twenty sixth part: iOS 9: the Next step of degradation?
Twenty-seventh part: iPhone 6s: the Ninth life iPhone;
The twenty-eighth part: iPhone 6 Plus: Big brother number two.

The most powerful 4-inch smartphone in the world

That was iPhone SE can be told briefly. It’s filling from the iPhone 6s, crook squeezed into a slightly modified iPhone 5s. It is very close to the truth, almost in all tests the iPhone SE the iPhone 6 showed the same results – not close, but exactly the same.

Actually it wasn’t quite so easy to fit in a smaller case that with prohibitive precision has been optimized to embed in a much more spacious – it is impossible. Something had to sacrifice something to be reinvented.

For iPhone SE, absolutely seriously, without compromising a single principle of the company, a team of hundreds of engineers worked for several months. Like any creation of human hands, the iPhone SE had flaws – but they were, surprisingly, a little bit. Those who did it, I think, too, prefer small phones and was very understanding.

But the application developers as Apple’s, and beyond, to this strange undertaking was treated as a non-living corpse of a dead corpse. Users of this baby, and the iPhone 5s – also, most complained about the inability of these smartphones display screens of different programs (Safari, for example).

But this is not a problem SE or 5s. The specific dimensions of the particular screen or consider when developing an application or not. Developers (or their management) can understand. 30/231,8 is 13% of the target audience. A significant portion of this audience rarely buys apps in the App Store or to make purchases from the acquired applications. This barren layer, spend that time and resources pointless. Alas.

SE itself was nearly flawless. Created with love by engineers possessing a unique experience of creating 3.5 and 4 inch iPhone.

iPhone SE exterior

Three colors 5s SE Rose Gold was added, popular with the fairer part of humanity subtly luxurious color. Rose gold color really went SE more than any other Apple product. The number of that color to distinguish from the 5s was easy.

But in all other cases, it was necessary to look closely. It was easy to confuse. The home button from the 5s, in accordance with the fashion and performances of 2013, was placed in recess – at the SE of the deepening was not. The sides of the phones are different, but because 99% of users of both models hid his treasure in a pouch, to protect them from scratches and damages, it was not too easy.

In size they were the same, the SE was heavier. On a gram.

When enabled, the differences were more and they were much more noticeable. SE was 2 times faster, its graphics performance was three times the speed of data transmission in cellular network and WiFi at times was superior to that of the 5s, the difference was visible to the naked eye.

The screen, camera and battery

The screens have a 5s and SE were not just similar, they were almost identical. Interchangeable, without any problems. Accidentally or not – I don’t know, but SE didn’t support 3D Touch, and have connected just as well. I think they made almost identical with good intent.

SE, in most cases, longer holding a charge (although in the first instance of SE with batteries was a problem, something not thought). Created it with love but love does not guarantee anything. Fixed.

Rear (main) camera, with a resolution of 12 Megapixels and a full set of camera features of the iPhone 6s, in no way inferior to the cell donor. As in 6s, SE is not supported by optical stabilization. It shouldn’t be – this is obvious, but the reviewers often mentioned this circumstance in the list of claims against SE.

But the front was a backward, morally and physically obsolete, with a resolution of 1.2 MP. During the presentation Greg sources from Apple it has not said a word. Entirely to conceal this fact he could not – in the photographs it was evident that the front camera is. But he did not try to hide anything, he just did not tell about sad things.


Apple A9 2-core CPU, Twister, with a clock frequency of 1.85 GHz, cache higher level (second) to 4 Megabytes. 2 GB of RAM LPDDR4. PowerVR GT7600, 6-core.

The Apple motion coprocessor M9 (supports Siri) placed on a chip system-on-chip, but like Apple’s M7 in the iPhone 5s it never sleeps.

NFC (only Apple Pay), NVMе to connect a USB flash drive.

In fact, the same iPhone 6s, only smaller battery size and capacity, and the Board for placement of electronic components had to be developed anew. The inside was cramped.

A few words about Commerce

We were just talking about love, and now the thought of Commerce. Not too beautiful?And where to go. Invented it and invested in its development for purely pragmatic reasons. IPhone sales were falling, had to scrape all their reserves to stop the fall, or at least weaken it.

Loved him, but if he succeeded in his mission of the Savior – I don’t know. In 2016, SE with iPhone, Apple was able to sell only 211,9 million iPhone. In 2015 of 231.6. If your baby has sold 50 million copies, as claimed by not a very reliable source, without it sales would fall to 160-170 million, this would not be a disaster, but it would be much worse. The present edition SE is unknown.

iPhone SE was produced in three variants for different regions of the world, all of them were total model ID – iPhone8,4. Each of these options was equipped with 16 or 64 Gigabytes of RAM.

Phone without unlocked was on sale for $ 399 (16 GB) and 499 (64GB). In the US, with a 2 year contract in the load, both of them gave “for free”.

Price changed (downward), configuration flash memory, too, in the opposite direction. As time passed, Apple A9 has stopped produce, and stocks came to an end, but Apple did not create SE 2, and will do this is unknown. I think… But we still talk.

To be continued

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