Instagram introduced a new video service IGTV

Instagram has introduced a new platform for contentneutral called IGTV. With it, users of the social network will be able to expand your audience, filming and posting the video length to an hour. The service is a separate product and has its own app.

IGTV — what is it?

In Instagram explained the new search in a new format and a desire to meet the needs of the audience. According to the company, IGTV is an attempt to give consumers what they want, because almost 80% of world traffic generating users viewing video on their smartphones.

Though limited at first glance, functionality, IGTV has several advantages over the services of competitors, sure Instagram.

  • One of the strengths of the new product is the absolute orientation of the mobile device — all the videos will be uploaded to the IGTV should be exclusively vertical. Vertical video, according to developers, more natural, if we are talking about smartphones.
  • The intuitiveness and simplicity — the second feature of the IGTV, distinguishes it from the competition. Playback starts automatically as soon as you open the app, not forcing you to look for videos of favorite authors manually.
  • And finally, the third feature of the IGTV is to focus on Instagram users who wish to be closer to his audience or simply to dilute your content full videos. Authorization IGTV is using the current account in Instagram, and all subscriptions are stored.

To discuss this and other news the Apple in our Telegram chat.

Name: IGTV
Publisher/developer: Instagram, Inc.
Price: Free
In app purchases: Yes
Compatibility: Universal app
Reference: Install

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