Instagram challenge YouTube, starting IGTV

Instagram is poised to compete with YouTube. That night the company announced a service that will allow users to upload videos up to a length of hours. Previously, the limit was one minute. The new home for the long video will be IGTV. The app will be available at the click of Instagram as well as separately, and the primary focus will be on popular videos from the stars Instagram.

“Video it’s time to move on and develop,” said Instagram CEO Kevin Systrom. “IGTV is designed to see longer videos from your favorite artists”.

Create a video platform can anyone, not only celebrities. Delayed will go live only from small and new accounts. App IGTV will be available worldwide on iOS and Android any day now.

In-app advertising is not, however, in the future, of course, it will appear. Systrom explains that because the creators of this video put a lot of time in the video IGTV, they would like to make this work the basic in the future. While Instagram does not pay anything, but given overcome the milestone of 1 billion active users in only a matter of time when IGTV will catch up with YouTube.

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