iMac, in the fruit and berry tones

In 1998 one of the performances Steve suddenly showed a picture of iMac’AMI six or seven different colors. I don’t remember exactly what, since we saw it in the record. The audience clapped and rejoiced, but Steve said “you can buy an iMac of any color, provided that it will be Bondi Blue.” January 5, 1999

We present to your attention the fourth part of a series of articles about the iMac. Previous parts you can find on the pages (part 1, part 2, part 3, part 4, part 5)

You guessed it, most likely, Steve is a little bit changed the famous phrase of Henry Ford about the color of the Ford-T, the first ever large-scale, inexpensive car that was produced solely in black color. No mourning on ecology: only one variety of paint and black only possessed the most important for Ford properties.

To paint the car required minimal amounts of (cheaper!), at the same time, it persisted longer. This bad man preferred to pay workers on the Assembly line more, instead of going to meet clients. However, whatever he did, he would be criticized.

Partly he was right. The color of the computer interested me in the least. Although, after all, he mattered.

January 5, 1999, at the January MacWorld in San Francisco (Moscone Center), Steve again showed a picture of five iMac’s five different “candy” colors were posted by the star. Like the five-cylinder aircraft radial engine of air cooling.

Apple called the five colors of fruit: Strawberry, Blueberry, Grape, Lime and Tangerine (strawberry, blueberry, grape, lime green and tangerine). Although, in my opinion, the first two, not the fruit, berries… However, the Bondi Blue color is gone.

iMac Rev. C

Of course, the main thing was “under the hood”. The new PowerPC 750 processor with a clock frequency of 266 MHz, hard drive one and a half times larger volume (6 Megabytes instead of the previous 4 ATA-3), and it is $ 100 cheaper.

Something has disappeared. The mysterious mezzanine (maybe his destiny was to be a mystery, raise questions and arouse curiosity?) and infrared sensor is gone.

Other details, including color, was not significant. It was the same with the first iMac. Prior to this period and after it, Apple even considered a big change is completely inadequate for the announcement of the new computer model.

It was scary but interesting time, a very unusual Apple. Company as if born anew.

The machine was noticeably faster… the stories. Camera color Lime, which I had, I considered the iMac Rev. C. I was wrong. But it is someone I’m after.

In the software industry, the rule “let the releases as often as possible”, it reminds the public of the existence of the product in electronic stores this product glows in the lists of new products…

Of course, electronic shops, this practice never really liked, some of them even established the minimum allowable time between the release… It is also not quite right. It is known that the nastiest trouble identified after product (program or computer) has got to customers.

While Apple has repeatedly stated publicly that she is now “young company”, a startup with almost a quarter-century of history. It was a very different Apple in many ways…

The main attack of the domestic computers

Actually I was always attracted to the largest and most powerful computers, servers, and workstations. The transformation of the company into the “Apple option NeXT” suits me from all sides.

The company came some of the best engineers on heavy computing, but Steve had a different vision. Most likely, he was right. The main advantages of the Apple, such as ease of use and elegant design for the serious professional market was almost pointless.

In order not only to pull Apple out of a difficult situation, but to turn it into one of the most important for the world, and therefore very sustainable and viable company, we had to choose the correct direction of development. May not be one, but to be equally strong in all directions at once is impossible.

Steve chose the direction of the main blow, which is now concentrated forces, and the iMac was a reconnaissance. At the same time, very successful. Reconnaissance turned into strategic success. At this time, in a setting of incredible secrecy (when people in the next room didn’t know what do those with whom they greet every morning together and go to the mountains to hunt), Apple started developing multiple projects, which in the beginning has played a very important role in the fate of Apple. One of these projects will tell you next time.

The other tracks were “local battles”.

iMac Rev. D

Differences from Rev. C, except for the difference different letters in the index model, there were only two.

The clock frequency is increased to 333 MHz. This time. And the model was a real code name is Lifesavers. The rest, including the price (1 $ 199), video card, amount of RAM and disk memory, CD-ROM, and in everything else, iMac’and revision C and revision D are identical.

Code name of the model suggests that this model was supposed to be a second iMac in the world… But there are arguments both “for” and “against”.

If someone does not know, Lifesavers have almost no relationship to saving someone’s life. Famous American brand of lollipops in a ring shape was produced since 1912.

With the beginning of mass motorization of North America, the brand name made sense: these lollipops advised drivers to combat sleep.

Why it is called iMac? These computers were very similar to candy. Maybe the colored version planned to release in April 1999, but…

Rev. D went to the market on 15 April 1999, replacing the Rev. C.

In late 1999, the iMac has changed drastically… but more on that next time.

To be continued

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