Google set the structure of the platform and its advertising and me about AdWords and DoubleClick

قوقل تعيد هيكلة منصاتها الإعلانية وتستغني عن AdWords و DoubleClick

Announced Google about the new changes affected platforms advertisers have, where the restructuring of the product and the user’s old system to the latest commensurate with the nature of the current market and the way ads appear on different devices from PC to tablets or smart phones.

The company said it will standardize its platforms, AD, and so decide to dispense their brands DoubleClick, AdWords, which was addressed to advertisers, will the new changes, rename the old names of the more inclusive. Where you will get the service of AdWords ads Google or Google Ads.

In will platform DoubleClick for advertisers after the integration with Google Analytics 360 to be a special platform marketing with more comprehensive services on behalf of the Google Marketing Platform. It will also convert DoubleClick for publishers and DoubleClick exchange advertising to be Google Ad Manager is a product that will advertisers manage their ads.

And Google through these changes to increase the capacity of advertisers to target the audience and achieve the desired results from their ads, so the standardization of platforms and provide new tools which will enable them constantly to get results and improvement is easy.

 

The post Google restructures the platform to its advertising and i From AdWords and DoubleClick appeared first on the tech world.

0 Comments on “Google set the structure of the platform and its advertising and me about AdWords and DoubleClick”

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