Google launches ” ad automatic“, which uses artificial intelligence to determine the best place for ads

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Most often, a lot of the ads you see on websites be automatic in the sense that all the publishers do is Enter the code for advertising to their websites, and will download the same AD and update it accordingly. But there is some science behind the best places to put ads.

For example, placing a banner ad at the bottom of the site will not be effective because the top of the page is the first thing he sees visitors, isn’t it? Well, identify good places to display the ads is the thing that company is Google to help publishers, to do this the company recently launched ads automatic ” Auto Ads “. This is a new ad unit for Google Adsense aims to increase the automation of the process of placing ads for Publishers.

As we have said, often advertising on web sites automated but one of the differences with the ads of the Automatic is that it uses machine learning technology to read the page to determine the best place to view the Declaration, and also determine the type of advertising appropriate. Are often ads on websites related to their content, but ads automatic unique feature is that through the use of technology and artificial intelligence will be able to ” learn ” with the passage of time and teach the system how to position the ads better in the future.

The launch ads automatic ” Auto Ads ” in fact as a trial version early last year, and is now available to all publishers. The problem, however, which found a large number of lab trial version is that the ads automatic ends up displaying some unwanted messages so that some found that the system ends up filling the page with ads. Generally, we hope to be the company Google has fixes these problems in the final version.

 

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