For these reasons you should forget the iPhone, Apple

Passes human and four times the age in their lives. Childhood and then adolescence; the youth followed by maturity and stability, and in the end comes the stage of aging hormones and squeeze again. Above this the four stages can be applied to a lot of things, including the companies understanding of go through phases of weakness to strength and then to weakness again. And our favorite “Apple” has reached since the period of the second phase which may make them at risk to not pay attention to this.

لهذه الأسباب عليكي نسيان الآي فون يا أبل

Phases of the companies four

Before we talk about why is Apple’s future is in danger and why we should think about in the future as well as what the iPhone this we have to explain phases of the four companies/products:


The beginning stage: a stage of launching a company or product and don’t know the market what is the product or the company which happens to get rid of big. A lot of organizations and companies die at this stage, most famously Google glass. It is similar to childhood in humans, where the mysterious future, as well as any external stimulation strong to be harmful.


Growth phase: in which with respect to the market for the product starts on the demand for it. The company will continue and my big profits and start to expand in markets and increasing their sources and the number of staff and start your company try new products because they are concerned. They are similar adolescence and early youth in human. Power we share is not limited.


Phase stability: and reach the pinnacle of success and become a strong company and are easily affected by foreign substances; it leads a company in this stage to produce what they knew to their clients they ask and there is no risk of a new experience such as the growth phase. It is similar to maturity in the human 35-50 years.


End stage: a stage that the company begins to collapse, the summit of which is reached in the second phase. The company begins ageing and this collapse fast and hard to stop and most famous example is Nokia and what happened to him.

IPhone Apple

When Apple launched its iPhone in 2007 the company was in a vulnerable position, they are usually of a large collapse began in the profits but not huge. The iPhone also started as an unknown and passed childhood and cynicism also it was all sold by Apple at this time is 1.4 million device but soon surpassed this stage in the following year and dance to 11.63 million and 20.7 million, then 40 million, then 72 million thus in rapidly acquired the iPhone market and broke the 100 million in 5 years. One Apple has the strength phase and reached 125 in 2012 and then two years later reached $ 170 billion in 2014 and then break the 200 million and reached 231 billion in 2015. And here happened something shocking. Stop the era of the rise of Apple fell numbers in 2016 and then improve slightly in 2017, news and talk that it might be “might” break a record in the year underway.

For the previous page shows us that Apple until 2015 was at the stage of real power and sales continuously, but in the years last three hard stops. Yeah, it didn’t happen collapse and still profits are strong but there is a problem which is that two-thirds of Apple’s revenue supported on iPhone and probably three quarters of their profits. Any that Apple has become a company iPhone and not a technology company are dangerous.

Growth before everything.

There are two types of investors first is investor short-term a person intended for a quick profit from the stock this is the person Apple is a good company don’t they are on the short and medium term profitable company, but Apple check money than any other company in the world. But the investor’s long-term wants to see the company grow and multiply their market value even if not profit directly now. See the following image to buy Amazon, for clarity, the blue line is sales, which amounted to 177 million Larry the orange are the profits. Yes Amazon company invests its profits in spite of it sold $ 177 million, but its profit was only 3 billion.

Did you know that Apple in the quarter the actual latter part of 2017 has sold 88 million and connect 20 million. Yes, these profits only 3 months. If for a better company, how the form of shares in the last 5 years.

What about Amazon

Was Apple shares trading in the range of 150$ is now in the range of 175$ no value has increased by 17%, but shares of Amazon were trading in the range of 275$ and now 1450$ any more than 5-fold. Amazon that do not bring profit to grow Share by 5 fold while Apple just 16%. That’s because Amazon’s companies grow and markets and new products while Apple?! Not new sell iPhone just whatever evolution remains a phone and a product alone.

The post iPhone

We’re not smarter than Apple, its managers, and they know it well and already the company is moving in several directions our search for the following folder which has the mutation. The police know that their dependence on the iPhone only connects its money on the short term but destroy it over the long term. Most famous areas where Apple is:

◉ Smart devices: is free promising all companies compete now is to turn your home and your life to the voice command smart cameras. Apple started late with the first of their products which is the HomePod and it was sought to develop iOS to support a lot of devices as that the company is working on a system of augmented reality and developed iOS support AR.

◉ Translation: Apple was a major force in this area at the time that depends on the songs; fell in favor of Amazon and Netflix and HBO in the video world, but she recently began spending a billion to buy and develop their content, but rumors speak that she maybe thinking about buying NetFlix net flix itself.

◉ Smart Auto: free for sure that Apple operates but unfortunately is not expected to see the light of day several years ago it was said in the past that disclosure would be in 2020 (two years later), but the mission has increased the number to become 2022. This area is huge but delayed Apple long will make it difficult for us, especially with the launch of companies such as Tesla Tesla which is led by the genius of Elon musk who is steadily shifting long-established in this sector are advised to already. Late Apple 4 years you will make it able at the time to make something because Tesla and they won’t stop development during these four years.

◉ The edges of the New: the Apple company has started a dialogue; and the invention of phones and tablets. Since the years I began to focus on the development of new generations of computers more reliable. Will you be Apple to submit a new form to match that blends the iPad and the computer the personal laptop and can run their apps with as he pleases. We’re not talking about a super computer or a computer high-quality like the iMac Pro but for a new generation of the iPad, maybe to give life to the world of computers the patient.

One last word

This article doesn’t say that Apple company will fail and crumble; and this article doesn’t say that the iPhone fails to achieve increased profits… article talks about the future of Apple’s long-term and where you will be after 5-10 years and why we have to negotiate in the various products and exotic revive the company. In the short term we will see news about profits in the billions for Apple and sales of hundreds of millions of an iPhone. But what about long term?

What do you think about Apple’s future and we have left the era of the iPhone behind her back? And the Council, which is to succeed the company?

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