Facebook wants to use artificial intelligence to sell the behavior of users available to advertisers

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We have seen how we can use artificial intelligence in useful ways, but according to a new report recently released from the location of The Intercept, it appears that Facebook intends to use artificial intelligence to things that aren’t useful where you wish the social network most popular in the world apparently take advantage of the technology of artificial intelligence to predict the behavior of the users, and then selling user behavior that is predictable for advertisers.

Because companies like Facebook and Google use the ads to target through the count on record your search, likes, and interactions, you’ll be able to advertisers of maintenance of specific ads may be of interest to the user. But according to the new issued by the website The Intercept, it says that he got on the level of confidentiality of a private company, Facebook is talking about the use of artificial intelligence to predict the way in which the users, then sell those prospects to advertisers who may be able to stay ahead of users when it comes to marketing products.

For example, in the document is detected how to Facebook to make clear to the base of its users fully and looking for individuals ” teachers ” to move from one brand to another. Based on this trend, advertisers can then to be bolder with their ads and their promotions for this particular user in an attempt to get him to stay with the brand.

After the scandal of privacy that is involved in the Facebook network currently, there is no doubt that this discovery, if it turns out that right will only complicate things for the company, the latter has lost the confidence of millions of customers around the globe.

 

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