Every second buyer chooses the Apple Watch. But Samsung is not retreating

Apple continues to dominate in the industry of smart watches, which is confirmed by new data from Strategy Analytics. According to the research report, shipments of smart watches in the third quarter of 2019, up 42% compared to the same quarter last year for the whole industry, and most of the devices sold came on the Apple Watch.

They all want the Apple Watch. Why?

The Apple Watch sales in the world

According to experts, sales of the Apple Watch during the past quarter amounted to 6.8 million units compared with 4.5 million units in the third quarter of 2018. On the one hand, it is not too much, but if you take the average values for the sector, only Apple has been able so strongly to increase sales. In addition, the share of Apple in the smartwatch market has grown from 45% last year to 47.9% this year.

As for the competitors of the Apple Watch, Samsung has put 1.9 million smartwatches worldwide in the third quarter of 2019, which is almost twice more than 1.1 million units a year ago. This means that Samsung “has firmly established itself as a manufacturer of smart hours”, says Strategy Analytics.

Samsung Galaxy Watch — watch Amateur

Apple Watch or Fitbit?

Fitbit that ‘s going to absorb Google, put 1.6 million smart watches worldwide in the third quarter of 2019, compared with 1.5 million in the third quarter of 2018. But the total share of the Fitbit on the market fell to 11% in this quarter compared to 15% last year. It seems that the purchase by the search giant has become a lifeline for Fitbit, as companies increasingly difficult to compete with large producers.

Apple Watch remains “the clear leader of the industry”, say analysts:

The Apple Watch is significantly ahead of the competition, and their share in the global smartwatch market has grown from 45 to 48 percent for the year. Apple Watch continues to struggle with strong competition from other manufacturers such as Fitbit and Samsung. But watch Apple still owns half of the world market of smart watches.

It is noteworthy that unlike its competitors, Apple has never published the data about sales of the Apple Watch, citing the danger of competition (why, by the way). Therefore, we have never been able to look at the official sales of the Apple Watch, but the sector’s revenues wearable device Apple continue to grow — the company not long ago declared during the financial report. However, the number of sold hours, we can learn only through such analysis. Do you use the Apple Watch? What generation? Share your experience of using in our Telegram chat.

Experts say that the enormous success of Apple in the watch market due to the high customer loyalty to the brand and competent marketing company. However expert the company emphasizes and growing threat from competitors such as Samsung. The latter continues to invest heavily in the wearable device compatible with both Android devices and iPhone.

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