Company Movado Group acquires company arising MVMT specialized in the watch industry


You may have come across ads for hours of start-up company called MVMT on the internet. The company promote their products heavily on Facebook knowing that it has been offering its products significantly by generation alive. Having said that, has announced the Movado Group now that it has acquired the startup MVMT founded by Jacob Kassan and Kramer LaPlante for $ 100 million dollars. It should be noted that the company Movado Group you are selling watches under multiple brands including, but not limited to Tommy Hilfiger and Lacoste.

It was a company MVMT successful already, it has achieved revenues of us $ 71 million in the last year, while restricted expenditures by advertising on social networks such as Facebook. It should be noted that the company MVMT was you create a hours as simple as possible with taking the interests of the current generation into consideration.

It wasn’t watches are technologically sophisticated where to put the MVMT itself as a brand for the fashion. Sold quartz watches that are appreciated more because of its design rather than technological complexity. I bent MVMT strong presence for yourself on the internet over the years has created a space for itself in the watch market competitiveness. The use of their smartphone for social networking is what helped the company significantly on access to the library that are on it currently.

Said Efraim Grinberg, President and CEO of Movado Group : ” will the acquisition of MVMT greater access to generation safe and improve the direct Digital Center of Excellence with the addition of a strong brand is run by a successful team of creative individuals and enthusiastic and talented too “.



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