Chinese brands to grow in Europe, where flagship phones exorbitant

Xiaomi Mi Mix 3

Seen the smart phone market in Europe two major changes in 2018, the first change is the control of Chinese companies on the third market and the flagship phones. This information comes from analysts at the institution Canalys specialized in market research, which detailed the problems facing the market.

Is Western Europe’s largest sub-region, of the total shipments to this region of 128 million units from 197 million units. Decreased demand for smartphones in Europe as a whole increased by 4 percent compared with the year 2017, but the West specifically have seen the biggest decrease on the level of shipments since 2013.

Blame this on the rise in the prices of high-end phones, has seen all of the United Kingdom, Germany and Scandinavian countries where the average sales price higher than the sharply reduced level of shipments. Countries that have an average selling price low, which is focused on phones, such as Spain and Italy, the increase in shipments.

Shipments of smartphones that ranges between $ 200 and $ 350 has grown by 20 percent in western Europe. Analysts point to the US $ 300 allows you to in the year 2018 to get a phone better average than you can get it in 2017.

The winners in this shift towards devices and low price are the Chinese brands like Xiaomi and Huawei. Record company Huawei in particular, spectacular growth by 54 percent over the year, and is now very close to Apple. The alliance of the United States of America, the expulsion of Chinese companies, which prompted them to invest more heavily in Europe.

I kept the Samsung and Apple with its leading position in the market, despite the decline in both. Before concluding, We would like to point out that the company HMD Global Oy, which will now proceed on the manufacture of phones, Nokia is now among the top five manufacturers of smartphones in Europe, our market share of 2.4 percent leave her behind Xiaomi company, which is ranked fourth.

Leave a Reply

Your email address will not be published. Required fields are marked *