ASUS presented ZenBook touch in Ukraine

ASUS today held a traditional event, which summed up the year and presented in Ukraine new models of laptops ZenBook.

The presentation started with the speech of the head of the representative office of ASUS in Ukraine, Mikhail Lukashevich. He spoke about the development trends of the information technology industry, the market Outlook and the company’s plans for the future. Then the floor was taken by Ivan Bezskogo, PR Manager of the Ukrainian office of ASUS. First, he reported on trends in the Ukrainian market of laptops. The expected volume of the laptop market this year is 600,000 units, of which 25% is ASUS. A decrease of the proportion of devices with processors Celeron – users prefer a more powerful laptop with Core i3/i5, respectively, increasing and the average price tag of the gadgets (over $500). The demand for gaming devices. The company’s strategy ASUS is a bet on the product, therefore, the range of laptops 2019 promises to be very interesting.




By the way, next year the company will be a separate line of laptops ASUS Laptop. It will be the most Junior of the device from $350. This line will include the current base VivoBook. But VivoBook’s, VivoBook VivoBook Pro and Flip will remain in its category ($700-900). Not going anywhere, and the premium ZenBook, as well as gaming laptops Republic of Gamers. In the submitted lineup of 2019 we can expect a lot of interesting things, including laptops with NVIDIA GeForce GTX 20xx.

Then was presented the new ZenBook 13 (UX333) / 14 (UX433) / 15 (UX533) and Flip ZenBook 13 (UX362) / 15 (UX562). With them, we, by the way, were already introduced at IFA 2018, the video can be viewed below.

This is a basic laptops in the premium range ZenBook. They have an updated design with edge-to-edge screen NanoEdge and it looks very cool. Novelties are the most compact device among all the Sony laptops (the ratio of screen-to-body is 90-95%). The presentation compared the first ZenBook (UX31), which was introduced back in 2011 (however it looks even today, it’s very stylish) with the new ZenBook 13 (UX333) and the difference in size is impressive. If you put these two next to the laptop with the lid closed, you can easily decide that one of them is 13″, and the second is 10-11″ netbook. But when you open the ZenBook 13 (UX333), we see that ASUS engineers did a very good job on the design of new products.






As regards the technical characteristics, the new ZenBook is equipped with IPS-display with Full HD resolution (available in glossy and matte versions). Inside installed Intel Core i5/i7 of the eighth generation, graphics NVIDIA GeForce MX150, 8/16 GB of RAM and a 512 GB or 1 TB SSD. ZenBook 15 is also optionally available with a more powerful video card NVIDIA GeForce 1050 Max-Q. in addition, our market model ZenBook 13 and 14 will be supplied in a version with a NumberPad – touch digital unit, which is located on the site of the touchpad. It is activated by pressing a button, and when not needed, then just disappears. 15″ model NumberPad’and devoid, because it has a full-size keyboard with Num-block keys.

Also note that in laptops there is no fingerprint scanner. The company listened to user feedback and journalists about what the scanner is a useful place for the touchpad, if placed in it. Therefore, in the new ZenBook has an infrared camera that works with Windows Hello and can recognize the user even in the dark to enter the system. By the way, this camera is installed in the monoblock ASUS Zen All-in-One Z272SD, a review of which is on our website. I’ve used this system a few weeks and I can say that it is very convenient and fast. Another nice innovation – a USB-C ZenBook now supports connecting to external monitors.





Flip ZenBook will be available in two versions: the 13″ and 15″. We sell first come the 13-inch model. Features almost identical the new ZenBook: IPS Full HD touchscreen, Intel Core i5/i7, Intel UHD Graphics 620, 8/16 GB RAM, 512 GB SSD.






New ZenBook and ZenBook Flip will be available in Ukraine in January 2019. The cost of the ZenBook 13 is between $1150, ZenBook 14 – $1200, ZenBook 15 – $1325, Flip ZenBook 13 – from $1200.

Well, the bonus of today’s event was the announcement of the start of sales of smartphone gaming ASUS ROG Phone. The novelty will appear on store shelves on December 15 in version 8/128 GB price 26499 grn. The kit will go quick charge and plug the cooling system. Therefore, if you are an avid mobile gamer, then you have a good option of Christmas gift.

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