As expected, the release of Spotify on the Russian market

The release of Spotify in Russia could take place this summer, warned analysts at Sberbank CIB. Music service, which had planned to enter the domestic market since 2014 finally gathered my thoughts and took the irrevocable decision of conquering new audience. To do this, the developers of the platform, first ignore Russian language, worked on the localization of the same apps, adapting the interface for Russian-speaking users.

Spotify plans to enter the Russian market in the last year confirmed the company’s CEO Daniel Ek. He said that Spotify is preparing to develop at least three new markets: Indian, African and Russian. The first two services already earned, and therefore, the case remained for small. Moreover, that legal entity Spotify, Russia already has. His company has registered about 5 years ago when I first was preparing for the conquest of the domestic market.

Spotify in Russia

But then if Spotify had planned to enlist the help of local operators, who were supposed to help in the distribution service, this time it was decided to enter the market independently. “Spotify in the last six months really is in the active stage of negotiations with leading Russian record labels — said the interlocutors RBC in the industry. – Without a contract with rights holders legal work of the service in Russia is impossible”.

The future release of Spotify in Russia is confirmed by several music labels, with which the service is negotiating. In particular, this Black Star Inc. and “First music publishing”. But representatives of Universal Music Group and Warner Music Group, the largest owners, declined to comment. Probably because of confidentiality Spotify, leaving herself the opportunity to announce its plans to conquer the Russian market.

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