Apple figured out how to increase the demand for the new iPhone

Perhaps one of the most productive analysts specializing in Apple, Ming-Chi Kuo is back with a new prediction about the iPhone 2018. According to him, in Cupertino were dissatisfied with the demand for the iPhone X, and therefore plan to switch to a more aggressive promotion strategy by reducing the prices of new models.

“We believe that [September] Apple will start to take a more aggressive pricing policy, writes Kuo. — There are a couple of reasons. The first is Apple concerned about the negative impact of high prices on sales dynamics. Second — now, the main expenditure will be the Apple the cost of components. Third — increase the number of users Face ID to promote the use of Apple services and ecosystems in General.”

Analysts believe that the 6.5-inch iPhone X Plus may be even cheaper than the current smartphone generation. Its retail price will range from 900 to 1000 dollars. Model with a screen diagonal of 5.8 inches traditionally will be assessed $ 100 cheaper than the major modification, whereas a 6.1-inch version will go on sale at a price of $ 600-700.

All three models, I’m sure Kuo, will have full-screen style design iPhone X and support Face ID. The analyst is not inclined to believe the predictions of colleagues about a possible delay in 6.1-inch models that predicted the beginning of its sales for November. In his opinion, new items will be available at retail at the same time — a few days after release.

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