Apple bleeds market share with low smartphone sales in Europe, Middle East and Africa in the first quarter

iPhone XS Max

According to the latest from the foundation of IDC is specialized in market research, it has reached sales of smartphones in Europe, the Middle East and North Africa 83.7 million units in the first quarter of this year. This represents a decrease of 3.3 percent compared with the same period last year. In terms of overall value, be the potential downside is greater where it is estimated worth of $ 26.8 billion, which represents a decrease by 10 percent compared with the first quarter of 2018.

Experienced Huawei, the largest growth in the region with an increase of 66.1 percent compared with the same period last year, followed by the Xiaomi company increased by 33.3 percent. All the other big brands had shipped fewer phones, the company HMD Global Oy experienced a decline of 32.6 percent, while shipments fell Apple increased by 22.73 percent. Still Samsung is the leader in these areas with a market share of 29.5 percent, followed by Huawei with a market share of 25.4 percent, and Apple ranked second with a market share of 14.7 percent. This result is the lowest for Apple five years ago. Given that it is not expected the appearance of the new phones from Apple until the third quarter, it is likely to see the same moves in the next quarter.

” Slowed down shipments with hold consumers to their device for longer periods. Interface Apple challenge with the latest smartphones, the Chinese manufacturers are making great strides every three months “.

The Middle East witnessed the largest decline in shipments increased by 18.8% year on year despite the large reduction in the average prices of the phones. On the other hand, grew shipments in Africa grew by 6%. Europe as a whole only experienced a little bit of change. Average prices in western Europe decreased slightly while prices in central and Eastern Europe fixed.

With regard to the future, the foundation expects to IDC more uncertainty for smartphone sales due to geopolitical tensions and stuck consumers to their device for longer periods.

Leave a Reply

Your email address will not be published. Required fields are marked *