Apple became the most valuable brand

Only one, the Apple brand is worth nearly 154 billion dollars. Such data are a consulting company Brand Finance. And it’s not the most expensive brand in the world: Apple, as the previous two years, content with only second place. Who was the leader, and what Russian brand was the most expensive – in the material

When putting together the ranking Brand Finance takes into account the following aspects: the financial success of the products and services of the brand; the role of brand in the selection of consumer goods or services; the power of the brand, which allows the company to maintain high prices and provide returns to shareholders.

According to analysts ‘ estimates, according to the best criteria is Amazon, a brand which has risen by almost 25% per year (Apple, for comparison, only 5 %). After the company from Cupertino is located Google in the top ten included Samsung, Microsoft and Facebook.

The most expensive brands

  1. Amazon
  2. Apple
  3. Google
  4. Microsoft
  5. Samsung
  6. AT&T
  7. Facebook
  8. ICBC (China)
  9. Verizon
  10. CCB (China)

As for Russian brands, the most expensive was the “Sberbank”, “Gazprom” and “LUKOIL”.

Over the past five years Apple has become a real monster the mobile market eats most of his profits and the Issuer’s most successful products. If yesterday, Apple boasted a new revolutionary service, which has no analogues in the world, today in the Apple work is already underway to improve it.

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