A study reveal to you about the highlights of the games up to deceive consumers

I found an academic study of large-scale after the analysis of more than 53,000 product page on more than 11,000 e-store makes extensive use of what she called “patterns of the dark” – a practice designed to mislead customers to make purchases based on false information, or misleading.

The study – presented last week at the conference of the ACM CSCW 2019 – approximately 1,818 case of styles, the dark existing on 1,254 sites, 11.1% of shopping sites which numbered 11,000, which is checked by the researchers.

The researchers said: “the shopping sites that were more popular – as classifications (Assistant Amazon smart) Alexa – it was more likely the patterns of the dark”. But with that the intention of the majority of the styles the dark UI was tricking users to subscribe to newsletters or to allow data collection on a large scale, some of the styles The Dark was a foul completely, in an attempt to mislead users to make additional purchases, either by poking of the products in the shopping cart, or trick users to believe that product is about to run out of the store.

Found the team of researchers around 234 through about 183 stores, in the bottom can be found on the best known image with caption:

Tuck additional products to the cart without the consent of the client: found 7 cases in 7 locations.

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A study reveal to you about the highlights of the games up to deceive consumers

Hide the costs from the user, and not mentioned clearly from the outset: I found 5 cases in 5 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Download user subscription fees are hidden is not supposed that the free test: I found 14 cases in 13 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Show the countdown display, or a discount: found 393 cases in 361 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Telling the user that the offer or discount will end soon without specifying a time frame: it found 88 cases in 84 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Use emotional language to drive users to take a particular decision or to exchange them for: found 169 cases in 164 locations.

A study reveal to you about the highlights of the games up to deceive consumers

The use of optical push users to take a particular decision or to exchange them: it found 25 cases in 24 locations.

A study reveal to you about the highlights of the games up to deceive consumers

The use of trick questions, and the language misleading to pay users to take a particular decision: found 9 cases in 9 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Pre-selection for the most expensive price of the product, or pressure on the user to accept that version of the product or products relevant: found 67 cases at 62 sites.

A study reveal to you about the highlights of the games up to deceive consumers

Notification of the user activity on the website, such as purchases, visits: found 313 cases in 264 sites.

A study reveal to you about the highlights of the games up to deceive consumers

Testimonials on a product page from unknown sources: found 12 cases in 12 sites.

A study reveal to you about the highlights of the games up to deceive consumers

Telling the user that the available quantity of the product is limited: I found the 632 cases in 581 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Telling the user that the demand for the product is high, may soon run out to pay to expedite the purchase: found 47 cases in 43 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Facilitate and participate in the sites, rendering it difficult to unsubscribe: found 31 cases in 31 locations.

A study reveal to you about the highlights of the games up to deceive consumers

Forcing users to create accounts, or to share their information to complete the task: found 6 cases in 6 locations.

A study reveal to you about the highlights of the games up to deceive consumers

It is expected the research team who undertook this project – which consists of academics from Princeton University and the University of Chicago – that the patterns become dark UI is more common in the coming years. They said: if one of the reasons is that there are third-party companies are currently offering patterns dark a ready solution, either in the form of additions to the store, and plugins, or customization services up on request.

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