Apple acquired the company specializes in visual effects last year, according to a new report

Apple Company

Take Apple on startups from time to time, at least according to the not made by the company when you discover the media that it has acquired the new company. However, it seems that many don’t pay attention to the process of acquisition made by the company almost a year ago, has been now that Apple has acquired a company specializing in visual effects in the month of December of the year 2017.

According to the report, has to pay Apple some US $ 30 billion to acquire companies in Denmark specializing in Visual Effects called Spektral. Why has Apple acquired this company in particular? Well, this company, formerly known as the CloudCutout known to develop the software that allow the photographer to take a photo of someone in front of a green screen digitally and put them in the other image. Subsequently, this company improved this process using machine learning technology to dispense with the need to green screen.

As noted by the location of the Fortune, the attention Apple actually enhanced can be one of the driving factors for the company to get this company Danish. In addition, there were talks about the development of the Apple system of augmented reality, so I imagine the technology would be developed by the company Spektral useful in promoting trade as a whole.

Not to make any comments or official confirmation, but the co-founder and responsible of the technical in the company, Spektral, Mr. Toke Jansen updated his profile on the social network, professional LinkedIn where he now he works for Apple.

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